Friday, September 26, 2014

The Slushie Machine and its Origin

Everyone wishes to make their celebration a hit, and the very best thing you can do is to make sure you have a slushie machine to help you with the task.
Summer season is the time for parties in Australia. What makes celebrations fantastic is frozen ice cold slushies, and what seems to be trending at right now is renting frozen cocktail devices. However they've been around ages and you've been able to hire slushie machines for quite a while, so why are they just starting to get fashionable? Let's investigate a bit of their past.



Omar Knedlik, the founder of Slushie machines stumbled upon the principle of drinkable slush in 1957. Fortunately, his fridge broke down, and, as he wanted his sodas to be cool, he took to keeping them in his freezer in the garage instead.

This resulted in over-cool sodas that turned to slush. These slushies (as they would come to be known) were pretty damn tasty and, after a slightly hesitant start, friends & family got behind the concept. Because it was supposed to be slurped (the sound it made when you drank it with a straw,) the name 'Slurpee' joined our vocabulary. This is how the names slush, slushie, slurpee or slushy were designed.
Surprised and somewhat thrilled by the instant appeal of his invention, the humble Knedlik hired a brand specialist to forge a brand name foe his love child. The brand that came to be was ICEE - a household name that remains to this day.
With all the success of ICEE, it wasn’t long before the big boys started sniffing around. 7- Eleven went into into a licensing deal with ICEE in 1965 selling slushies throughout their hundreds of outlets under a totally different brand (quite a coup for Bob). 7-Eleven named their ‘new’ brand ‘Slurpee’ and that’s when slushies really hit the mainstream.
If you walk into a 7 Eleven now, you’ll see at least one slushie machine with a couple of barrels holding different mixes. In the past (even up until quite recently), Slurpees were served to you, but nowadays it’s self serve all the way.

Interestingly, the amount of flavours on offer has declined in recent years. Perhaps it’s because we know what we like and every time we slurp on a slushie, it’s like tasting a bit of our past.
Blue raspberry anybody?

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